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2018 Vans World Cup Of Surfing poster artwork by Scott Denholm

By November 19, 2018Art
2018 Vans World Cup Of Surfing poster artist Scott Denholm
2018 Vans World Cup Of Surfing poster artist Scott Denholm

I’m stoked to be able to announce that I am the artist behind the 2018 Vans World Cup Of Surfing poster and show you what the amazing design team at Vans have done with it!

About 18 months ago I received a call from Vans out of the blue asking to help work on the poster artwork which is part of the famed Vans Triple Crown of Surfing held in Hawaii each year – as far as being a surf artist goes, this is a huge honour – next stop, the holy grail.

Working directly with the Vans International Art Director, David Happekotte, we worked with the brief to paint the famed Sunset Beach break so that it’s recognisable to viewers and true to its character, all within my distinctive painting style. The painting went through a few iterations and was refined several times before we settled on what is now seen. I thoroughly enjoyed the challenge of developing a composition that would suit all of the forms that Vans and the WSL (World Surf League) would need it for, posters, website, billboards and event signage, shirts, trucker caps and even board shorts – which look amazing!

Toted as the Vans Triple Crown of Surfing‘s second jewel, the Vans World Cup of Surfing is an event that makes or breaks careers and tests the world best surfers in Sunset’s infamously challenging conditions.

I’m so grateful and incredibly honoured to be a part of this great event that has been conquered by a lot of my surfing idols, MR, Tom Carroll, Kong, Shane Dorian, AI, Parko and Fanning!
Vans and the WSL have merch featuring my artwork available on their websites.

View board shorts
View Trucker Cap
View T Shirt
View Long sleeve Shirt

To add to the honour, the Vans Triple Crown of Surfing poster artwork¬†has this year been created by Wade Konaikowsky – an incredibly talented surf artist that I have looked up to over many years – it’s an amazing feeling to be sharing the this alongside him and representing the greater surf art community on an international stage.

The event runs from Nov 25 through to December 6 in the lead up to the Pipe Masters.
vanstriplecrownofsurfing.com/vansworldcupofsurfing2018/

2018 Vans World Cup Of Surfing black shirt
2018 Vans World Cup Of Surfing board shorts
2018 Vans World Cup Of Surfing trucker cap hat
2018 Vans World Cup Of Surfing tshirt
2018 Vans World Cup Of Surfing merch

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